Affiliate · Performance · Partnerships
Business Head of Performance & Affiliate Marketing — running 150+ advertiser programs across 7 global markets, monetizing 10 owned websites with 1M+ monthly visits, and operating my own DTC e-commerce ventures on the side.
The complete affiliate revenue cycle — I own every link in this chain, daily.
Global affiliate networks managed
Explore by focus area
End-to-end program ownership: strategy, partner recruitment, commission structuring, optimization, and revenue growth across 7 major networks.
Owner-operator of 10 content, coupon and deal websites — so I know exactly what makes a publisher say yes to a pitch.
Conversion tracking, discrepancy resolution, incrementality, fraud monitoring, reconciliation, and KPI reporting to leadership.
Self-built Shopify ventures and Meta ad campaigns optimized to CPP and contribution margin — I understand a brand's unit economics from the inside.
Selected work
Built the company's affiliate business from scratch — onboarding onto 7 global networks, recruiting publishers and advertisers, and growing it into a multi-market revenue engine with a 10-member team.
Own and monetize a portfolio spanning travel, tech and lifestyle — CouponProAI, LifestyleYouth, ExploreLane, BackpackersBro, TechSlays, WorldMobiTech — through content, coupon, deal and cashback models.
Extend advertiser campaigns to external publishers — managing sub-affiliate relationships, coupon campaigns, promotional offers, and content placements timed to seasonal moments.
Founded and ran two Shopify stores end to end as sole operator — product research, sourcing, store build, Meta advertising, fulfilment and finances — scaling on contribution margin, not vanity revenue.
Career proof points
About
Most affiliate managers have only ever sat on one side of the table. I've spent years on both — running advertiser programs inside the world's biggest networks, and owning the publisher websites those programs depend on.
That means when I pitch a commerce editor, negotiate a commission tier, or evaluate a publisher's traffic quality, I'm not guessing — I know what the other side is looking at, because I am the other side.
I'm an independent, self-directed operator: I've built affiliate businesses from zero, launched my own e-commerce ventures solo, and led teams — while staying close to the dashboards. I follow the industry closely at events like PI LIVE London and Affiliate World Bangkok, including the shift toward AI-powered search and agentic commerce.